Europe's largest specialist bicycle retail association, Zweirad-Einkaufs-Genossenschaft (ZEG), appointed a new board member as part of its strategic realignment. The recently appointed Matthias van de Loo has assumed the role of chief financial & chief operating officer (CFO/COO). According to the dealer cooperative, "the strategic realignment is consistently pursued, with a focus on implementation and a future-oriented approach."
After several challenging years for the bicycle industry, the Austrian industry and market proved remarkably stable in 2025. It went back to normal. In 2025, Austria's bicycle and sporting goods retail sector sold approximately 389,000 units.
Taiwan exported fewer than 77,000 e-bike units in the first quarter of 2026. This marks a 15% year-on-year drop from 2025 and the lowest Q1 e-bike exports since 2018. This also signals that the world's bicycle manufacturer is still struggling to get a firm grip on the electrified bike market post-Covid. The export value of regular bicycles also continues to drop 17% in Q1, but little is heard about consolidations or bankruptcies in the Taiwanese bicycle industry. As the total export value dips under $10 billion for the last two consecutive quarters, could the value shift be taking place outside of Taiwan's borders?
Building on three decades of expertise and innovation, China Cycle has evolved into a pivotal hub shaping global trends in the two‑wheeler industry. This year's event will span 13 exhibition halls, presenting a full lineup of bicycles, components, and related technologies. Upgraded trade matching sessions and cross‑border procurement services will further provide exhibitors and global buyers with streamlined, high‑impact networking opportunities.
Price dumping, retail distress, safety and cycling culture were frequently cited as key factors behind the current downturn in the Italian e-bike and bicycle market. But what is really holding back the Italian bicycle market? Massimo Panzeri, Atala CEO, former president of CONEBI and now a board member of European Cycling Industries, shared his shocking perspective with Bike Europe.
At Eurobike 2025, Joycube showcased their semi-solid battery solution that combines solid-state benefits with practical production. Joycube R&D manager Olivia Huang explains how it is designed to meet the needs of both the Chinese and European e-bike markets.
When it comes to migrant workers in Taiwan, a core issue is how the country's domestic labour laws don't align with international standards, but measures are being taken to adjust this. "As an exporting nation, meeting international standards is our mission and our obligation," said Giant Group and Bicycle Alliance for Sustainability (BAS) Chairman Young Liu during his opening statement at the ESG Forum during Taipei Cycle Show.
The lack of verified data on cycling's role in the wider mobility sector is starting to weigh heavily on the industry. The UN Decade of Sustainable Transport (2026-2035) could be the next moment for the bicycle industry to claim a larger space within mobility. But what can the industry add to these meetings? No verified data is available on the role of cycling in mobility. The WBIA (World Bicycle Industry Alliance) meeting during the Taipei Cycle Show gave some clarifications.
As Europe continues to see widespread adoption of the bike-leasing model, the development of two new programs shows how the model is diversifying. The standardised bike-leasing format has taken over corporate offices, offering employees an alternative path to bike ownership with swanky new e-bikes for a reduced overall cost.
The Italian bicycle market closed 2025 in negative territory, confirming what now appears to be a structural downturn. Data released by Confindustria ANCMA and presented at Pirelli's advanced bike tyre manufacturing facility in Bollate near Milan, show total sales of 1.3 million units, down 4% year on year.
Long rumoured, the second generation of Avinox's drive system has been announced this morning. Following on from the Avinox M1 e-bike drive system, which launched two years ago under the wing of parent company DJI, the next evolutions of the drive system, the Avinox M2S and Avinox M2 have officially been launched. Claiming "unmatched power, control, range and efficiency," the Chinese manufacturer's draw continues at speed as 60 industry partners confirmed integration of the newest systems.
全球自行車市場在2025年又經歷動盪的一年。對此，Pon Holdings宣布：「Pon.Bike營收維持在20億歐元的水準，收益表現良好。」該集團為業界最大規模自行車製造商之一，其多元品牌布局及市場地位，旗下業務得以展現出韌性。
自2022年以來衝擊產業的庫存危機發生後，全球自行車產業尚未完全渡過難關。油價上漲、原物料短缺，以及航運路線面臨的風險，成為本屆台北自行車展的熱門話題。
歐盟當局正加大打擊規避關稅行為的力道，尤其鎖定分批出貨及進口後組裝的自行車。歐洲檢察官辦公室（EPPO）的2025年年度報告指出，進口後組裝自行車的方式，正成為規避高額關稅的常見作法。儘管相關行為屢見不鮮，EPPO警告表示，近期手法變得更為複雜，結合多種操作以降低被查到的風險、減少應繳關稅，自行車及電動自行車產品尤其明顯。
Scott宣布Hsuan Boon Tan擔任共同執行長，與現任執行長Pascal Ducrot一同管理公司。Hsuan Boon Tan將常駐公司在瑞士的國際總部。該公司表示：「此次人事調整象徵公司邁入新階段，在產業經歷數年動盪、成功穩定營運後，力求永續成長並加強整體獲利能力。」
No other industry relies so much on the branding of its components as the bicycle industry does. The final products in the shops are seldomly referred to as a recollection of well-known parts with a bike brand name on the down tube. This structure originates from the extreme fragmentation of the bicycle industry. Except for Raleigh, almost all brands had only national or regional distribution, making it difficult to invest in innovations. The component manufacturers adopted multinational or global distribution earlier, giving them a head start in branding compared with the bicycle brands.
As eBike drive systems grow increasingly sophisticated, the ability to diagnose, update, and repair quickly has become a defining part of a positive customer experience. At Bafang, service is a strategic pillar, its philosophy is simple: "Service is about keeping riders riding."
Cycling can still attract interest from both institutional buyers and non-institutional investors, as the heavily oversubscribed Dahon IPO at the Hong Kong Stock Exchange showed last September. Amidst all the excitement on the exhibition floor of the Taipei Cycle Show, Bike Europe had the opportunity to speak with Dahon's owner, Dr David Hon, about his company's strategy.
A persistent and far-reaching campaign by the United States trade organisation PeopleForBikes to prevent bicycles and e-bikes from becoming subject to high metal tariffs has paid off. US President Donald Trump announced in early April that the bicycle industry would not be subject to the new Section 232 steel and aluminium tariffs, which would have cost manufacturers millions on imported steel and aluminium products.
Although the number of bicycles delivered in Switzerland fell again by around 25,000 units in 2025, the trend in sports bicycles and e-bikes provided a ray of hope, as sales in these categories started to rise again. Looking solely at specialist retailers, excluding major distributors, rising figures were recorded in almost all sectors. However, the Swiss bicycle suppliers' association, Velosuisse, still refers to being in a 'consolidation phase.'
